candace pearson
 
 
 
 
East West Bank
To illustrate this bank’s continuing dominance of its market, designer Peter Scherrer and
I developed this theme of healthy growth.


Tree rings reveal far more than age. They can tell us whether a season’s been rainy or dry and if a tree has received the necessary nutrients to grow strong. At East West Bank, we’ve always emphasized the importance of healthy growth. For growth alone isn’t sufficient – it must be balanced, sustainable, and enduring.
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Just as a tree’s trunk provides a stabilizing force for growth, so do East West’s attention to detail and personalized service. Our style of relationship banking laid the groundwork for a record loan performance of $1.8 billion in 2004, a 57% increase over 2003.

Each category in our diverse loan portfolio logged double-digit increases. Leading the way: commercial and multifamily real estate and construction loans. This reflected our growing market expertise and reputation within California’s real estate industry.